99Based: A Streetwear Brand on the Rise

99Based: A Streetwear Brand on the Rise

Blog Article

In the ever-evolving world of fashion, especially streetwear, new brands must navigate a sea of competition while establishing their unique identity. 99based One such brand making waves is 99Based, a label founded in Augsburg, Germany, in 2021. Despite its relatively short time in the industry, 99Based has quickly gained a reputation for offering exclusive, high-quality streetwear that blends bold aesthetics with functional designs.

Origins and Philosophy

99Based’s journey began with a simple but ambitious vision: to create streetwear that speaks to the youth culture of today while remaining true to its roots. The brand's motto, “Small circles, big moves, nothing less,” reflects its approach to growing slowly but steadily, focusing on exclusive, limited-edition releases rather than mass-producing items. This philosophy allows the brand to maintain a sense of rarity and desirability among its fans.

The “99” in the brand name refers to the brand's roots, with "Based" signaling a sense of individuality and authenticity. It’s a nod to street culture’s values of self-expression, confidence, and rebellion against mainstream norms​

The Design Aesthetic: Bold and Exclusive

One of 99Based's most distinguishing features is its “Shining Stars” logo, a symbol of exclusivity and aspiration that is incorporated into many of the brand’s pieces. The logo, which often features prominently on items such as jeans, hoodies, and jackets, has quickly become a recognizable mark of the brand. This bold design encapsulates the brand’s desire to stand out and make a statement, but without compromising on quality or detail​

The design ethos of 99Based combines functional streetwear staples with high-fashion elements. The brand's collections include a mix of oversized garments, such as baggy pants, fleece jackets, and hoodies, along with trendier items like soccer jerseys and jorts. The juxtaposition of contemporary cuts with nostalgic references to '90s street culture has made the brand particularly appealing to a younger demographic that values individuality​

Items such as Work Canvas Pants and ninja fleece jackets exemplify the brand’s attention to detail. These products aren’t just about looking good—they are designed to be practical and comfortable for everyday wear. The Work Canvas Pants, for example, are made from 100% cotton and treated with a waxing technique to achieve a distinct texture and look. This blend of aesthetics and functionality makes 99Based's clothing stand out in the crowded streetwear market​

Quality and Sustainability

While many streetwear brands focus solely on style, 99Based has also prioritized sustainability in its production processes. Many of its garments are made in Portugal, a country known for its ethical garment production. The brand focuses on limited production runs, ensuring that each piece is crafted with care and precision. This approach also helps minimize waste, making 99Based not just a fashion statement but also a sustainable choice for environmentally conscious consumers​

Moreover, 99Based's attention to materials is evident in its use of premium fabrics and custom hardware. From customized metal buttons and rivets to leather patches bearing the 99BSD logo, every detail is carefully considered. This commitment to quality is reflected in the longevity and durability of its pieces, which are designed to stand the test of time both in terms of fashion and function​

Building a Community

One of the most exciting aspects of 99Based’s rise is its ability to foster a sense of community. The brand actively engages with its fans and customers, using social media platforms and video content to connect with its audience. Through promotional videos such as “Follow the Stars” and “Leaving a Mark”, 99Based showcases not just its clothing but the lifestyle and attitude it promotes. The videos, often produced in-house, highlight the sense of exclusivity and confidence that comes with wearing 99Based, further strengthening the brand’s connection with its loyal followers​

Additionally, 99Based uses social media and platforms like Grailed to release new collections and exclusive drops, tapping into the power of online communities to build anticipation and hype. The scarcity of their releases, combined with the allure of limited-edition designs, creates an environment where fans eagerly await the next drop, knowing that once an item is sold out, it’s gone for good​

With its unique blend of high-quality streetwear and its commitment to authenticity, 99Based is poised for continued growth in the global fashion market. The brand’s ability to balance exclusive releases with a sustainable ethos allows it to cater to a niche but passionate audience. As streetwear continues to dominate the fashion world, brands like 99Based are finding innovative ways to carve out their own space by focusing on craftsmanship, exclusivity, and cultural relevance.

The future for 99Based looks bright as it continues to expand its influence and release new collections that captivate streetwear enthusiasts worldwide. With its growing fanbase and a focus on creating products that stand out in both design and quality, 99Based is positioning itself to be a mainstay in the streetwear industry for years to come.

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